LG is trying hard to promote their new high end Android smartphone Optimus Z, and they are doing what they know works best in Korea. They are parading with a mascot through town and they are stop everyone to show them the new smartphone.
While this tactic works well one-to-one, it’s not going to be very scalable globally, so LG will need to come up with new ways to promote their phone to a lot more people at once, in a way that works.
Anyway, people seem to enjoy it the mascot, and it looks like they even want to buy it, as you can see from the pics below: