Analysts, analysts, analysts performing studies, studies, studies. It seems funny to start any news piece that way, but then again it also seems silly how many research reports are being printed by market analysts. Seriously, it sure seems they number in the dozens on a weekly basis.
A new study performed by GlobalWebIndex reports that Android tablet users outnumber iPad users by 34 million. The real number of Android tablet users weighs in at 156 million, while there are only about 122 million iPad users in comparison. Either way you cut it, that’s like OMG lots.
For the study, 180,000 internet users were polled in 31 different markets, including the Americas, Europe, Middle East and Asia Pacific. The general focus of the study was global device and app usage. The study reports that since 2011, tablet usage has increased more than 282 percent. As we expect, Android was found to be the most popular smartphone platform, and games have the highest app download stats.
A recent Chitika report claims that iPads make up more than 80 percent of tablet traffic in the US and Canada. If those stats hold true, then that means iPad users are also more active with their tablets than Android users.
Adversely, GlobalWebIndex’s study reports that the number of Android tablet users far surpassed the number of iPad users by 34 million in Q1, 2013. Furthermore, Android is expected to claim 80% of the global smartphone market by 2016. I don’t have to tell you how massive a prediction like that really is, but at the same time it doesn’t seem far-fetched either. Android is certainly on the rise, and has been for some time now.
Also, according to the company tablet users are more likely to download location-based or social apps on their device, as opposed to games which are downloaded most on smartphones. Personally, I would expect those stats to be reversed, especially since I use the larger screen on my tablet more for entertainment than my phone. Apparently, I’m the exception to the rule.
Of course, all of this information comes from a study performed by market analysts, which means there’s plenty of room for error in there.
What do you folks think of this information?
Via: Marketing Land, Source: GlobalWebIndex