When Motorola launched the Moto G, it was more of a device meant for emerging markets such as Latin America and the likes of India. However, it seems to have taken off in parts of the West as well. The excellent value-for-money budget smartphone from Motorola delivered one of the best compromises between price and performance that we’d seen in a long time. We were quite surprised by just how good it is – for its asking price – when we reviewed the little guy and across the pond in the UK, it seems the Moto G has handed some market share back to Motorola, a company that had been absent in the UK for quite some time.
A new report from Kantar Worldpanel has been looking at Motorola’s newfound success in Europe, specifically in Great Britain where the device has delivered 6% of market share to Motorola. According to Dominic Sunnebo, a Global Strategic Insight Director, the Moto G “as since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market” adding that Motorola “was nowhere in Europe before the Moto G launched.”
As a UK resident, I’ve seen the Moto G effect firsthand, many of my friends whom aren’t looking for a contract or an expensive device have snapped up a Moto G and love it. With budget offerings on shelves in the UK traditionally being network-specific and often uninspiring, compromising devices it’s no surprise to see the Moto G take off. It features a great display, decent build quality and doesn’t ask its users to compromise on software, delivering the latest version of Android.
With rumors of a more advanced Moto G Forte for Latin America swirling, it’ll be interesting to see how Motorola capitalizes on this newfound success. Six percent market share sounds like nothing, and indeed it’s a meager portion of a key market, but it’s a great start for a Motorola in need of rebuilding their brand throughout Europe after being absent for so very long. If you’re in the UK and have a Moto G, let us know in the comments below!