Every so often, a new report emerges which details the current state of the smartphone and operating system (OS) worlds. These come through general on a monthly or quarterly basis and provide a good level of insight into how the mobile landscape currently looks. Or at least, how it looked in the period leading up to now. The most recent of these reports has now emerged today from Kantar Worldpanel and details the operating system and mobile scene for the three months leading up to July 2015.
The big headline aspect is that in the U.S., Samsung and Apple continue to dominate the market with a combined 64% of all smartphones sold. Not to mention, the report goes on to detail that out of the top 10 smartphones sold in the U.S. (in that three-month period), nine of them were either Samsung or Apple devices. The one which was from neither company, was interestingly, from LG.
Moving to the OS side of things and the report details that as well as dominating in all regions noted, Android continues to dominate in the U.S. occupying a 65.6-percent share of the OS market, in the three months ending July 2015. This is in contrast to iOS which was noted as securing a 30.1-percent of the market and marked a drop of 1.3-percent, compared to the same findings over the same quarter, the year before. That said, outside of the U.S. and in spite of their overall dominance, Android saw drops in their OS market share in multiple markets and regions. In Germany, this resulted in an 8.7-percent drop down to 73.7-percent, while in the UK the drop was noted as 3.7-percent (down to 54.4-percent). Likewise, France saw Android adoption drop by 5.4-percent (down to 69.6-percent) and in Italy a drop of 1.5-percent was noted (down to 72.5-percent). China also saw a drop of 5.5-percent to 79.1-percent market share, Japan saw a drop of 7-percent to 62.9-percent and Australia marked the biggest drop of 10.5-percent, down to 56.1-percent market share. Unsurprisingly, in all of these markets, iOS seemed to be the dominant OS who picked up Android’s dropped percentages. You can see a full breakdown of the regional values below.
