The smartphone market is one that is completely saturated in most regions with a few dominating manufacturers and really only two dominating platforms, although there are more than a few for each of those two factors. ComScore, a company which is known for their analytics of smartphone trends like market share, has released the latest marketshare numbers measuring data from U.S. in the month of November 2015. Overall marketshare for the largest smartphone platform once again goes to Android with 53.1% of the market in November, while Apple’s iOS trails behind at 43.1%. That puts Android up by about 1.4% from their August 2015 marketshare numbers which were at 51.7%. Bringing up the rear in ComScore’s data is Microsoft’s Windows platform with 2.8% of the market while BlackBerry holds a flat 1%.
While Google dominates in the platform sector, Apple ends up as the number one smartphone OEM in November 2015 with 43.1% of smartphone OEM marketshare, leading well past Samsung who comes in at 28%. This is still decent news for Samsung though as their marketshare for smartphone OEMs rose in November from the 27.4% marketshare they had in August. Other than Samsung and Apple, other OEMs like LG, Motorola, and HTC also showed a small portion of the marketshare for devices. LG takes third place on the chart with 9.6% marketshare up from 9.1% back in August, followed next by Motorola who held 5.3% marketshare which was also up from their overall marketshare back in August at 4.7%. Coming last place for smartphone marketshare is HTC, having no change from August to November and staying at 3.4% marketshare. Overall number of people in the U.S. with a smartphone during the three months that ended in November totals 195.6 million according to ComScore.
In addition to the marketshare for platforms and smartphone vendors, ComScore also measures marketshare for smartphone applications. The data gathered by ComScore in this category is measured across both Android and iOS platforms. The number one application in November according to these details was Facebook having a 77.2% reach, followed by YouTube at 61.2%, Facebook’s Messenger app at 60.3%, Google Play at 52.1%, and Google Search rounds out the top 5 with a 50.9% reach. Out of the top 5 and completing the remaining apps of the top 15 are Google Maps, Gmail, Pandora, Instagram, Apple Music, Amazon Mobile, Yahoo Stocks, Apple Maps, Twitter, and Google Drive in that order.
