Today, Razer, a company most well-known for their connection to the PC gaming market by way of their extensive and long-running line of high-quality gaming accessories such as mice, mouse pads, audio equipment, and laptops, has just announced that they have acquired THX, a company founded by Lucasfilm decades ago. THX is another name which should be fairly well-known by anyone who tends to visit the movies from time to time, as they are often the technology behind the audio of films, much in the same way Dolby is. As part of Razer’s announcement, they have also noted that they have acquired the majority of the THX assets, and that the team as well as management will be continuing on at Razer moving forward.
In the Android World, Razer is not nearly as prominent as they are in the PC and console gaming market, but they do have some presence on the platform, as they have launched the Razer Forge Android TV and they do have some headsets and headphones that are compatible with mobile devices, as well as a few companion apps. As for the acquisition of THX, this is a move that was made that would allow Razer to branch out from gaming and expand their reach into other markets, allowing them to provide a more broad offering of entertainment-focused products as opposed to just gaming alone. This also means that their audio products could end up getting a nice little bump as it would make sense for them to incorporate THX technology into their future products.
According to the company’s CEO, Min-Liang Tan, expanding their reach into “broader areas of entertainment” as well as bolstering their position as a leader in the gaming market is exactly what the acquisition was about. This also wouldn’t be the first time that Razer decided to branch out and enter into a market that wasn’t solely focused on gaming, as they do offer a few different types of wearables, such as the Razer Nabu Smartwatch which launched earlier this year. Razer states that while THX is now under Razer as a parent company, THX will continue to operate as a startup independently under its own management, and that they will even be able to seek out agreements with other companies separate from Razer.