Over the course of this year, Facebook introduced a plethora of new features aimed at users interested in enhancing their photos and videos. Today, the social media giant debuted another similar functionality called the Camera Effects Platform. The basic idea of this new tool is to allow users to create custom profile frames for their photos. In addition to individuals on Facebook, the Camera Effects Platform is also compatible with Facebook Pages, meaning that their owners can create custom profile frames for users.
The new solution is rather simple to get used to and doesn’t require users to be particularly tech savvy. You can create a PNG photo frame in any design tool, upload your creation to Facebook and make any final arrangements online. After that’s said and done, submit your creation to Facebook and wait for your submission to be approved, which should take about a week. Once approved, the said custom frame will be available for everyone to use while its creator will be able to track its popularity online. Facebook stated that it’s accepting frames of all kinds, even those promoting businesses, events, and political causes. Of course, all custom frames still need to adhere to Facebook’s terms of use and policies so none of them can promote anything that’s illegal or considered offensive.
For now, the Camera Effects Platform is available to creators in the United Kingdom, Ireland, Mexico, Taiwan, and Colombia. As the Menlo Park-based company explained to TechCrunch earlier this week, natives of these countries are statistically using Facebook profile frames the most, which is why the social media giant chose these markets for testing its latest feature. As for Ireland in particular, Facebook is still testing its “new camera” in this market. In fact, the said camera serves as a basis for the Camera Effects Platform. The company confirmed more features will be added to this camera before the functionality rolls out worldwide. No further information has been given, but it’s reasonable to presume that Facebook’s latest in-app camera will be available globally by spring. All in all, it remains to be seen whether users will be as enthusiastic about these new multimedia editing features as Facebook apparently is.
