Chinese tech giant Huawei will be attending CeBIT 2017 in March, the company announced. Huawei will use this opportunity to showcase its latest information and communications technology (ICT) products and demonstrate some new innovative solutions with the help of its partners and clients. Among other things, Huawei promised to display new Internet of Things (IoT) devices, big data solutions, and enterprise products designed to build and advance contemporary businesses. The Shenzhen-based company is also planning to use CeBIT 2017 as an opportunity to share some success stories from its customers operating in a broad range of industries.
The theme of Huawei’s CeBIT 2017 exhibit will be focused on digital transformation, the company said. Huawei will strive to demonstrate the ways in which it helps firms transition into the digital age and assists new entrepreneurs in starting their businesses. Last year, the Chinese tech giant served approximately 500 companies from all over the world and Huawei is now hoping it will increase its market presence over the course of 2017. CeBIT is an important part of that strategy seeing how the Hannover-based event is the largest ICT trade show on the planet and a great opportunity for Huawei to connect with new potential clients. Some of the company’s existing customers and partners which will also be attending CeBIT 2017 include Volkswagen, Deutsche Telekom, Intel, and General Electric.
CeBIT 2017 will mark Huawei’s seventh consecutive year attending the ICT trade show. The annual event is taking place from March 20 to March 24 in Hannover, Germany. Huawei will be holding a number of presentations and forums during the first two days of the event and spend the remaining time on holding joint marketing activities with both clients and partners. Before CeBIT 2017 takes place, Huawei is also expected to attend another large trade show as the company is said to be present at Mobile World Congress 2017 in Barcelona. Huawei is currently in the process of expanding most of its diversified portfolio to new markets and trade shows are a reliable way for the company to promote its products and services to potential customers. More information on Huawei’s future ambitions will likely follow in the coming weeks.