It’s no secret that Samsung is aiming to redeem itself in 2017 after the whole Galaxy Note 7 ordeal. Now, while a lot of this depends on the success of the Galaxy S8, the company’s lower-end and mid-range devices also play a big part in their internal goals. According to a new report, though, the goals that the company has set for itself are pretty high. A new report has claimed the company is aiming to ship a total of 120 million Galaxy A (2017) and Galaxy J (2017) units. Now this is certainly a huge number of devices, considering recent rumors are pointing towards a goal of 60 million Galaxy S8 shipments but, what is perhaps more surprising is the way this number is distributed. According to the report, Samsung expects to sell only 20 million Galaxy A (2017) units, meaning the remaining 100 million units are expected to be Galaxy J (2017) units.
Now, considering the impressive specs and features that the new Galaxy A (2017) lineup offers, it’s no surprise the company expects to sell as many as 20 million units. The devices, which offer a similar design language to the Galaxy S7 line, as well as AMOLED displays, fingerprint sensors, and waterproofing, are expected to sell well in Europe and Russia, where mid-rangers are especially popular. Regarding how the company is expected to meet its internal goal of 100 million Galaxy J (2017) units, the company is expected to center sales around emerging markets such as India and South America, where previous generations have proved popular.
This huge popularity in emerging markets, along with their demand in some established markets is expected to help the company hit its 100 million units goal. What’s perhaps most interesting, though, is that neither of the lineups are sold in the US. Samsung only recently confirmed that, just like previous generations, the latest Galaxy A series would not be made available in the United States, while it’s a safe assumption that the Galaxy J (2017) series will follow suit once released and avoid the US smartphone market. Considering this report is unconfirmed, it’s possible that these numbers are not official internal goals. Nonetheless, with Samsung doing everything to make 2017 one of its biggest years in recent history, it wouldn’t be much of a surprise to see Samsung hit these numbers by the end of the year. Until then, though, only time will tell how Samsung will fare in 2017.