T-Mobile has released a teaser for their Super Bowl 51 ad ahead of the big game this weekend, and it includes popular singer, Justin Bieber. This is part of their new #UnlimitedMoves marketing campaign. And in the commercial, Bieber talks about how celebration moves have evolved over the years. Including a Gronk Spike (which Patriots fans should know all about) and more. It’s a quick minute long commercial that will air during the Super Bowl this Sunday. This ad is here to promote T-Mobile ONE, their only plan that they offer now, and also promote the All In aspect of it. Which has all taxes and fees included in the price. This was their announcement from CES last month.
The T-Mobile ONE plan is an unlimited subscription to the Internet, as the company’s CEO John Legere likes to put it. Customers get unlimited data for a flat price of $70/month for a single line, and it goes up to $160/month for a family of four. Which makes it the cheapest unlimited data plan available for a family (Sprint has them beat on a single line plan, for $60/month, currently). This allows users to use as much or as little data as they want. Another part of their CES announcement was KickBack. This allows customers who use less than 2GB of data per month to get a $10 credit on their next billing statement, and this credit is good for each line. So a family of four could get up to $40 in credit for a given month.
Now where T-Mobile has already outed this Super Bowl commercial, it doesn’t mean that it’ll be their only commercial during the big game. As we saw last year with their Steve Harvey commercial, playing on the mistake he made in the Miss Universe pageant just a few weeks earlier. T-Mobile does usually have a few Super Bowl ads, and they are pretty good, of course they are always promoting their latest plans or promotions that the carrier offers. Which is what you would expect, especially after they spent all of that money on these ad slots during the game. You can watch this commercial with Justin Bieber below.
https://www.youtube.com/watch?v=Kg_4tX4XwI8