Google has released a new promotional video about Android Wear that’s trying to illustrate how to get the most out of its wearable operating system. Android Wear is essentially Android’s own smartwatch software that is there to help you make the most out of every occasion. In the video, a man can be seen replying to a message from his watch before taking a short ride on a bike and checking how many miles he has been traveling using Google Fit, a fitness app that comes pre-installed on all Android Wear devices and can not only track your steps but also measure your heart rate and give you health-related tips.
The video has a light, fun, and playful feel to it, is relatively straightforward and follows the old filmmaking adage of “show, don’t tell.” Google is likely trying to relate that simple approach to Android Wear and present it as a software that’s easy to grasp. At one point in the video, the man is seen muting a call from his watch so that he isn’t interrupted during a performance, shortly before the clip ends with a message that tells you to “make the most of every minute.” In shorter terms, the video could simply be saying that no matter where you are, or what it is you’re doing, there is definitely a feature or application to help you along the way and no matter what your lifestyle is, there is an Android Wear-powered watch to help you with that as well.
Android Wear wasn’t a particular highlight of the recently concluded Google I/O 2017 developer conference, but the Mountain View-based tech giant just released a major update for its operating system — Android Wear 2.0 — and that build is still in the process of being rolled out to older wearables. While smartwatches still aren’t enjoying mainstream adoption and some original equipment manufacturers are pausing their investments in this field, Google is still adamant to continue developing Android Wear and will likely continue doing so in the future. More details on the company’s OS and its general Internet of Things (IoT) endeavors will likely be available later this year.