For those who are cursed with indecisiveness, Honor has released a new decision tree titled “Which Honor Type Are You?” to help prospective buyers choose between four of its latest phones. The clever bit of marketing – which was pushed to the UK market and can be viewed below in a slightly compressed format – is essentially a flow chart. That chart contains questions and an individual’s responses to those questions determine which path along the chart is followed and which device is ultimately recommended based on that individual’s needs. Questions on the chart specifically pertain to what apps are used most often, whether the user downloads or streams media, camera features, overall device size, and security feature such as fingerprint scanner technology. Since we’re only talking about the latest handsets from Honor, the range of devices includes the Honor 5C, Honor 6X, Honor 8, and Honor 8 Pro.
The conclusions to the decision tree are mildly comical and read like a parody horoscope. For example, the Honor 8 Pro is the company’s flagship device. That particular recommendation is proceeded by an image of a tiger, and the description even includes the phrase “It’s the powerful flagship” and “a forceful tiger.” The description also includes a few specs for the device – touting the Honor 8 Pro’s 4,000 mAh battery, 6GB of RAM, and quad-HD screen. For the Honor 5C, the company highlights an 8-megapixel front-facing camera and long battery life. Meanwhile, Honor’s 6X is described as featuring twin rear cameras and “strong performance.” Finally, the outline for the Honor 8 points out the device’s 12-megapixel dual camera setup, 3D fingerprint reader, and rapid charging function. Honor’s 5C, 6X, and 8 are represented as a cat, monkey, and unicorn respectively with descriptions to match where they fall in the spectrum of price and features tiers.
That said, the technical details are definitely not the focus of the ad. Honor appears to be taking a more lighthearted marketing approach here and focusing on how shoppers will actually use their devices. That’s not necessarily a bad thing since it’s easy for shoppers to get caught up in simply trying to find the device with the best specs, even though they may not really need that.
