Google announced that it will open two pop-up stores expected to retail the newest Made by Google products, including the Pixel 2 Android smartphones. One of the stores will be located at 110 Fifth Avenue, New York City, while another one will be opened at 8552 Melrose Avenue in Los Angeles. Both outlets will open on October 19th and will operate daily from 10 AM to 8 PM local time. It is not yet clear how long will the stores stay open, although it is possible that they operate throughout the holiday season. Google did not provide additional information about its upcoming pop-up retail units as of this writing.
Some of the items that will be displayed in the stores will include the products unveiled by the search giant at its “Made by Google” event which took place on October 4th. The company’ latest offerings include the Pixel 2 and Pixel 2 XL, a premium Chromebook marketed as the Pixelbook, and a compatible Pixelbook Pen stylus. The Pixel Buds, on the other hand, are the first Bluetooth headphones from the Mountain View-based tech firm, boasting the ability to translate 40 languages by relying on the Google Assistant and Google Translate working in conjunction. Two additional voice assistant devices were also revealed by the tech firm in the form of the Google Home Mini and Google Home Max, the latter of which ships with many robust capabilities like Smart Sound. Smart Sound uses artificial intelligence to adjust the audio output based on its current environment in an effort to fill any room with rich audio. Other two devices recently launched by Google include an AI-powered miniature camera called the Google Clips and the updated version of the Daydream View virtual reality headset which ships with a new type of fabric and is compatible with the company’s growing VR platform.
Google has lately been heavily promoting its offerings as it tries to assert itself as a major consumer-oriented hardware manufacturer. For example, the search giant is giving away Google Home Minis in pop-up donut shops it’s opening in select locations across the United States and Canada and may debut more similar initiatives going forward.