It’s no secret that Xiaomi is betting big on its television business in India but the company’s strategy may very well place it ahead of the curve in dominating that market. For starters, the smartphone and electronics manufacturer already leads in smartphone sales over its competitors in that sphere, most of which also happen to compete in the TV market. That gives its brand a level of recognition that is arguably above or at least on par with those other companies, such as LG, Samsung, or Sony. However, it is also approaching the market from a different angle to those which could help Xiaomi become a more popular brand among those looking for more affordable sets. Rather than focusing on high-end televisions, the company appears to be attacking the market with the same strategy as its smartphones. Namely, the tech company is looking to sell aesthetically modern, high-quality sets with smart features built on Android Open Source Project (AOSP) at a price range that won’t break the banks of buyers.
For example, the latest in its range of TVs for the region ship in sizes between 32-inches and 55-inches for prices going from $216 to $616. Each is designed to be as slim as possible, with minimal bezels and weight while still being enabled with the smart features alluded to above. That includes Bluetooth-based remote controls, a 64-bit quad-core Amlogic CPU backed by 1GB of RAM and 8GB of storage and 10W speakers. Moreover, the software will begin to fill out with India-specific features over time, adding to their overall value for consumers in the country. 80-percent of the media available already is completely free for users. With features like that and resolutions ranging from 1366 x 768 to 4K, there’s a lot there to love for the price. In fact, the pricing could put Xiaomi in a position to take share from high-end model makers as well.
Furthermore, the company plans to build out a support network similar to the one in place for its smartphone business. Taking pricing, features, and support in combination, Xiaomi appears more than capable of spreading its mobile success into other technology markets. With consideration for the fact that some estimates predict as many as 17 million televisions to sell over the next year for the region, that could equate to a significant boost for the Chinese handset maker.