If recent reports are anything to go by, it seems the popular handset maker OPPO will be bringing the projects of its audio and visual division to an end. In the shortest terms possible, that means it will no longer be making its Blu-Ray players or other similar products as of sometime this summer. OPPO’s devices in those categories – namely the OPPO UDP-203 and UDP-205 UHD Blu-Ray Players – have previously been touted as some of the best on the market. However, the company’s representatives have reportedly decided that portion of the business simply isn’t delivering a big enough return. With that said, consumers who already own those devices don’t need to worry about support for those since the company plans to honor all service, repair, and warranty obligations. The only caveat to that is that those will be handled by as-yet-undisclosed third-parties. For those who have been holding off before buying OPPO’s audio or video hardware, the devices will still be sold in some regions while supplies last.
In the meantime, the company plans to continue working in the mobile sector of the technology industry. So the decision isn’t going to have much of an impact, if any at all, on OPPO’s smartphones. That’s good news with consideration for the loyal following those particular handsets have built in nearly every tier of the Android price spectrum, even if the company isn’t the most popular in the world.
Considering the circumstances surrounding the decision, it’s likely that the Chinese technology company is restructuring to focus more efforts and resources on its mobile division. It’s a move that makes sense in light of OPPO’s push into the what is arguably the world’s most important expanding mobile market – India. The company has put forward a substantial effort in that region and others but has suffered several setbacks, as it struggles to balance trade margins and profits. In January, it reportedly closed around 10,000 sales outlets in just that region in order to address concerns with those aspects of its business. That came after having only just begun to implement plans for a retail buildout in the country in October.