Samsung is opening a new customer care center in South Carolina, with the project being set to create some 400 jobs in the state, the American branch of the South Korean company said Thursday. The facility will span 34,928 square feet and bring 200 new jobs to South Carolina by the end of the year, whereas 200 extra positions will be created by 2020, the year it’s set to open its doors to the general public in a fully operational capacity. The site will house two advanced agent training centers, offices for secure and private video chat support, and an area for showcasing the latest products from the Seoul-based tech giant. A “connected living lab” will also be built as part of the same project, allowing on-site agents to compare the company’s products with those from its rivals.
The high-tech customer care center will be located at 901 Holland Road in Simpsonville, a city in the northwestern part of the state with a population of some 18,000, according to 2010 census data. Samsung said its decision to open the new facility is part of a larger strategy aimed at improving its customer care channels across the country. The project is being conducted in partnership with Alorica, a customer interaction service provider specializing in large-scale support channels. By leveraging Alorica’s technologies, Samsung will be monitoring its support operations in an in-depth manner, collecting data it will then use to improve its offerings across the board and ultimately improve the quality of its services.
The Seoul-based original equipment manufacturer first established its presence in Simpsonville nearly a decade ago, having opened its first product support center in the city in 2009. Following the completion of the newly announced project, the company will employ over 1,000 individuals in the area, all of whom will be in customer support roles. The company is positioning the investment as yet another major commitment to the U.S. economy which follows this year’s opening of its $380 million appliance factory in the vicinity of Newberry, South Carolina. The firm recently criticized Washington‘s new tariff policy, describing it as stifling to its efforts to continue investing in the country.