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Samsung Glosses Over Galaxy Note 7 In New Note 9 Promo

Samsung’s latest teaser for the upcoming Galaxy Note 9 Android flagship that’s meant to serve as a brief history of the company’s phablet lineup glosses over the existence of the Galaxy Note 7, the ill-fated smartphone that ended up being discontinued shortly following its debut in the summer of 2016 after it came to light that the device poses a serious fire hazard. The video that can be seen below was aired in China earlier today and is meant to hint at the local launch of the Galaxy Note 9 scheduled for August 15, six days following the smartphone’s international announcement taking place in New York City.

While the promotional clip ignores the Galaxy Note 7 debacle, Samsung did anything but in the first year following the phablet’s discontinuation, having spent a significant portion of last year’s Galaxy S8 announcement apologizing for the ordeal and doing the same during the unveiling of the Galaxy Note 8. The Galaxy S9 lineup from earlier this year was the first new flagship line from Samsung whose launch event included no remarks about the Galaxy Note 7 as Samsung now appears to be ready to move on from that troublesome episode that cost it hundreds of millions of dollars in operating costs incurred by refunds and marketing expenses following a global apology tour.

The Galaxy Note 9 will reportedly be trying to succeed where the Galaxy Note 7 failed – delivering significant battery improvements to the series of S Pen-equipped flagships. Several industry insiders and certificates recently pointed to the device featuring a 4,000mAh battery, a significant upgrade over the 3,300mAh cell powering the Galaxy Note 8. The discontinued Galaxy Note 7 used a 3,500mAh battery that ended up being too tight of a fit for safe use, with the handset consequently being prone to catching on fire and exploding. The upcoming device will hence be pushing the boundaries of Samsung‘s mobile offerings and surpass the Galaxy S7 Edge (that was powered by a 3,600mAh module) as the company’s flagship with the highest-capacity battery to date following its August 9 announcement.