In a day and age where nearly every industry is trying to hone in on going digital, it only makes sense that insurance companies are doing the same. They want to provide a seamless alternate option for their clients to use their services and find out useful information, such as just what type of insurance they need. For small businesses, this has been nothing but fantastic. However, just how is the insurance industry becoming tech-savvy? What digital alternatives can small businesses take advantage of? Here are three examples.
1. Boosting their online presence with content
Content is king in the digital world, so it is no surprise that this is the direction that many insurance companies are going in. After all, people turn to the internet to find advice before purchasing products or paying for services. They want to ensure that the company they choose is trustworthy, and companies want to assure them that this is the case. How can you do that? The short answer: with authoritative content. With industries such as insurance, not a lot of people know the ins and outs of it. Businesses won’t necessarily know the difference between workers’ compensation insurance and general liability insurance. However, with a helpful, relevant guide, businesses can learn exactly what they need to about the different types of insurances, what is covered in each, and come to an understanding about what they specifically need. There are a number of insurance policies that businesses are legally required to take out, including workers’ compensation insurance, for example. By turning tech-savvy, and building up and online blog that explores the above avenues, insurance companies are reaping the benefits of gaining more clients.
2. Live certificates
Becoming tech-savvy means offering their services through digital means. It is more than possible to settle everything online now, but how are insurance companies continuing to be tech-savvy once you have your policy? Some companies have found the solution. They are offering live certificates as an alternative to a paper or downloaded certificates of insurance. This way, you can buy your workers compensation insurance by Next Insurance in a matter of minutes, and then receive an online live certificate that you can send on to your own clients. Best of all, you can gain this for free! By having this online documentation, you can prove to potential customers that you don’t cut corners when it comes to insurance. However, more importantly, this will show them that you and your employees are covered in the event of receiving permanent injuries while at work and will be able to continue providing your services because you have the finances to train up new staff to do so. Never worry about losing your paper copy of your insurance ever again and keep yourself financially secure.
3. Gain an instant online quote
It used to be that many small businesses would find themselves paying over the odds for insurance that:
A) Wasn’t relevant to them
B) Was more expensive than they originally anticipated, with multiple catches
Nowadays, thanks to the industry becoming so digitally front-minded, it is more than possible to gain an instant online quote and compare it to others. As a result, businesses aren’t paying more than they should, and prices are becoming more competitive. Small businesses in need of workers comp insurance are sure taking advantage of these benefits.