Yesterday, in an official blog post, Facebook introduced a new Account Center. This will allow users to handle cross-data from Facebook, Messenger, and Instagram.
Facebook has really grown into a mature social media services provider. It owns WhatsApp, Instagram, and keeps people engaged on Facebook.
Now the Account Center feature will enable users to handle cross-platform payments as well. Since the acquisition of Instagram, Facebook has been adding features to integrate the latter with the former.
This new Facebook Account Center will enable its users to connect and authenticate their Facebook, Instagram, and Messenger from a single place.
The feature will be available under the Settings menu of the three apps. Besides, users have the feature to either enable any of these integration experiences or keep a single Sign-On integration turned on.
Facebook Account Center will help users to log in and recover their accounts easily. Additionally, it could be beneficial for sharing posts or stories across platforms.
Talk about the Single Sign-On feature, it would give the users quick access to either Facebook, Messenger, or Instagram, if you are logged in via any of the three apps.
Facebook Account Center lets you sync profile changes across these three services
Another great feature of the Account Center is that you can sync your profile photo or name changes across all the three platforms. Good thing is that you can keep your identity tags separate.
Later this year, Facebook will be adding Facebook Pay to Account Center for US users. This would enable the users to enter payment information once on Facebook and then use it across Instagram and Facebook.
Let us bust one myth here, that you need to maintain a single identity across all platforms in order to use the Account Center. You can have a separate identity on Instagram and Facebook, without any issues.
However, if you are not okay with sync changing name and photo across platforms, you can disable this feature. This is one great addition to Facebook’s multi-verse of social media apps.
Because it reduces the hassle of maintaining accounts across Facebook’s three different services. Influencers or business people will benefit from this Account Center as it would allow them to cross-maintain three services.
Note that Facebook is still testing this feature. So, we may see some more additional features before the actual rollout. Facebook will use information across our apps to personalize ad experience and showing relevant content.
Those who would use the Facebook Account Center feature the information of the users across apps to show suggested friends and accounts to follow.