As per the official blog, starting Tuesday, WhatsApp is adding a new ‘Cart’ option to make shopping on the app much easier. This would allow users to add multiple products and send the order as one message to the business.
Facebook added the option to directly shop via WhatsApp chats back in October. This feature was widely welcomed as it helped the small business to continue with their operation while most people were stuck at home this past year.
Businesses on WhatsApp can send the interested users a link to their product catalog within the app. And users can add and purchase any product without leaving the app.
With the addition of the new WhatsApp Cart feature, Facebook aims to bring together the merchants and invite a larger portion of its 2 billion user base to shop.
In fact, the addition is just in time for the holiday shopping season. FYI, WhatsApp already processes messages from more than 175 million people. Shopping via the app would benefit both the businesses and WhatsApp on the whole.
Using the WhatsApp Carts feature, users can add multiple products to their catalog and send them to the merchant for easier checkout. Merchants would also be able to keep a track of order inquiries and manage requests.
On WhatsApp, users will now see the option to add items to the cart
As noted by WhatsApp, it brought in the cart feature only after receiving positive responses from some businesses with whom it tested this feature so far.
In recent months, WhatsApp has added QR Codes, a dedicated shopping button, and the ability to share catalog links in chats. All this is done to make the shopping experience within the app more convenient.
In order to use carts, one simply needs to choose the products they want to purchase and tap on the “add to cart” option within the WhatsApp application.
Once you are satisfied with the products in your cart, you can send them to the business. If you wish to view your cart, you need to tap on the “View Cart” option. It will list down all the products that you have added to your cart.
Furthermore, if you wish to add more products to your cart, then you can tap the add more button. Additionally, you can also change the quantity of each added product added to your cart.
You can send your cart to the business as a WhatsApp message. This new WhatsApp cart feature is going live for users around the world today. More details on how this new cart feature works can be found here.