Recent reports are saying that the iPhone 15 Pro models could be seeing a price hike in 2023. But why? Well, apparently, it has to do with the mediocre sales of the iPhone 14 Plus.
Since the iPhone 14 Plus is $100 less than the iPhone 15 Pro, it hasn’t done as well as many expected. Many journalists that cover Apple really expected the iPhone 14 Plus to be a top seller, instead, it’s the fourth-best seller of the new iPhones (of which, there’s four). Why could that be? Well, the price of the iPhone 14 Pro is only $100 more. Not to mention the fact that the iPhone 14 was basically the same as the iPhone 13, even coming down to using the same processor this year.
Apple is “seriously concerned” about iPhone 14 Plus sales
We’ve heard from various industry insiders that Apple has been very concerned about sales for the iPhone 14 Plus. And it looks like the company is now weighing whether it should hike the price of the iPhone 15 Pro and iPhone 15 Pro Max. Now this would be the first time that these phones got a price bump since the iPhone X debuted in 2017. So it’s definitely time to raise prices for Apple.
However, Apple did raise prices on the entire iPhone 14 lineup last year, outside of the US. So if they raise prices of the iPhone 15 Pro series in the US, could the rest of the world also see another price increase?
What Apple could do instead, is lower the price of the iPhone 15 and iPhone 15 Plus. Especially after Apple decided to cancel the iPhone SE altogether. Place the cheaper iPhone 15 around $599 or $649, and then the iPhone 15 Plus around $699 to $749. That would make a good $250-$300 different between the iPhone 15 Plus and the iPhone 15 Pro. And make it more likely that the non-pro models actually sell well. But we know Apple won’t do that. They really want to keep their high profit margins.
Also keep in mind that last year, there were dozens of reports of the iPhone 14 getting a price hike (which it did, just not in the US). So we might or might not see a price hike in September.