Kyocera might not be one of the top brands in the smartphone market, but it’s been around for a while. The Japanese company has been able to survive several phases in the history of the smartphone, and right now, the company’s looking to make some changes to its business. According to Japanese publication Nikkie (via Android Authority), Kyocera will be shifting its focus in the Japanese Market.
You don’t see many Kyocera phones out in public. In the US market, Kyocera made a shift away from consumer phones and toward Enterprise devices a few years ago. You’re more likely to see an office worker sporting a Kyocera device than your next door neighbor.
The consumer smartphone market in America is very much tied up in Apple, Samsung, and Motorola. At this point, it’d be really tough to make a splash in the US market against the competition.
Kyocera makes a shift in the Japanese Market
This strategy seems to be working for Kyocera, as the company will soon do the same for the Japanese market. At the behest of its parent company Kyocera Corporation, the company will be shifting away from the consumer market in its home country Japan.
The head of the company, Hideo Tanimoto, announced this during a conference call to discuss the fiscal year for Kyocera. We’re not sure about the company’s numbers, but there is word that about half of the company’s business last year came from corporate users.
Kyocera never really held a strong place in the smartphone market, and it hasn’t really been able to stand out. But, taking a more conservative route and distributing phones amongst Enterprise users might be a good call for the business. That’s a sector that is typically overlooked.
Hopefully this change in strategy will mean good fortune for the Japanese company. We’ll have to wait and see.