Want to know how short our attention spans are? Well, according to SimilarWeb, we spend on average about 6 minutes per visit on Pinterest. Whereas TikTok is about 3.48 minutes per visit. That’s because so much of the content on TikTok is a few seconds long. So within 3 minutes you probably saw 20 videos. Meanwhile, on other sites, they are meant to keep your attention longer, though the Pinterest comparison here is a bit surprising.
There’s a few other surprising statistics here. That includes YouTube. Users spend an average of 20.23 minutes per visit on YouTube, and that’s from over 34.1 billion visits. It’s twice as long as Facebook and X. But this makes sense. YouTube is home to long-form content, unlike TikTok. Watching a 20 minute video is pretty normal here, or even a 15-minute video and spending a few minutes looking for one to watch.
Perhaps the most surprising part here is Twitch. From over 1.1 billion visits per month, users are spending an average of 9.19 minutes per visit. That doesn’t seem like a ton for a platform that specializes in users going live. Some of those live streams are multiple hours long, yet the average length of a visit is under 10 minutes? That could spell a real problem for Twitch.
These stats kind of back up Elon Musk’s claims for X
These numbers come from SimilarWeb, which is a popular web analytics tool. It’s able to track these numbers for a ton of different websites, but there is margin for error here. However, for X or Twitter, these numbers seem to back up Elon’s claims for traffic.
According to this report, X has been averaging about 6.5 billion monthly visits, with users spending about 10 and a half minutes per visit. That’s pretty good, and even longer than Facebook. However, WhatsApp does exceed it by quite a bit. That’s good news for X, especially as Musk is looking to make it an “everything app”.
For a messaging app, WhatsApp hitting 18 and a half minutes on average is pretty crazy. Though, WhatsApp is extremely popular outside of the US, so maybe it shouldn’t be.