The rebranding spree continues at X (formerly Twitter), with TweetDeck now being called XPro. This comes shortly after the company renamed “tweet” to “post,” and subsequently, “retweet,” aka RT, to “repost.” With those changes, the TweetDeck name became irrelevant and X has promptly rebranded it too.
The new name for the app fits perfectly with its purpose, as TweetDeck has always been kind of a “pro” version of Twitter aimed at power users and professionals. The XPro brand appears on the landing page (when logged out) of the website as well as the site name (via). However, the URL (tweetdeck.twitter.com) remains unchanged. Perhaps that requires a bigger technical change, so the company isn’t hurrying to it.
The main twitter.com URL has also remained unchanged after the platform was rebranded to X last month. That said, x.com does redirect you to twitter.com, so the necessary work is going on behind the scenes. It might take some time before X completely does away with the Twitter brand, though. The XPro landing page still has references to the old brand name, and so does X in some places.
The TweetDeck brand still appears in several places
“A powerful, real-time tool for people who live on Twitter,” the platform’s tagline reads currently. The webpage also has a link to the “legacy XPro” at the bottom, but it loads the older version of TweetDeck with no rebrand or any other changes. If you recall, X released the revamped XPro (still called Twitter and TweetDeck back then) early last month with plans to make it an X Blue (previously Twitter Blue) feature.
The company initially forced everyone to the new version, but later allowed them to go back to the older TweetDeck. It lives on today and doesn’t require a Blue subscription yet. This change may come soon, though. Perhaps the company may be looking to improve XPro with new features such as multi-account support. It’s an important feature considering the target audience of the service, which is mainly large organizations.
It’s unclear when X will hide XPro behind the Blue paywall. Once it does, the legacy TweetDeck will probably go down for once and all. For the time being, you can access it from your TweetDeck Account settings when on the new interface. Simply select the TweetDeck version and switch back with ease. X currently lets you opt out of the revamped XPro, but that option likely won’t exist once the change is forced on everyone.