A new report by Pixalate has just surfaced, and it shares some interesting information about app delisting. Google and Apple actually delisted almost 4 million apps in a 2-year span, it seems.
Google & Apple delisted almost 4 million apps between them, in a 2-year span
So, to be more accurate, in the report, Pixalate says that 3.8 million apps got delisted “from 2021 to Q2 2023”. The company reached out to clarify, it’s not Q2 2021 to Q2 2023, but from the start of 2021 to Q2 2023.
The number of apps Google delisted YoY (Year-over-Year) has increased by 59%. When it comes to Apple, on the other hand, that number decreased by 54% YoY. Google delisted 2.6 million apps, while Apple did the same for 1.2 million apps. That totals the 3.8 million number.
According to the provided data, the delisted apps are still sharing location data with advertisers. Many of them are still installed on phones they were installed on. That happens most in the US, by far. Indonesia, India, Brazil, and Romania are following.
When it comes to the delisted apps we talked about, most of them are from developers from the APAC region. That region is closely followed by the EMEA region, and North America. Latin America is far, far behind.
Most apps got delisted in the US, by far
Google and Apple delisted 17,956 apps in the US in Q2 2023. The companies delisted the most apps in the US, by far. India follows with 6,576 delistings, while Jordan has seen 3,863. China is fourth-placed with 3,507 delistings, and the UK is fifth with 2,046. Korea, Russia, Indonesia, Pakistan, and France are also in the top 10.
What’s also interesting is that the top 3 apps that have been removed from the Play Store had 100 million downloads at the time. On the App Store, they had less than 200,000, as you can see in the images below.
There’s plenty more data shared in a full report Pixalate shared. If you’re interested in checking that out, you can access it via this link.