Sony is announcing its lineup of 2024 TVs today. This includes a slight renaming for its lineup of TVs that should make it a bit easier to understand.
First up is the Bravia 3, which is a “Standard” TV and a regular LED model. Then we have Bravia 7, which is a Mini LED “Premium” TV, and Bravia 8, which is also a Premium TV with OLED. Finally, at the top of the line is the Bravia 9, which is a Mini LED TV as well.
Ahead of today’s announcement, Sony brought myself and a number of other press members to Culver City to experience the new TVs and really break down the company’s thought process in developing their TVs and soundbars. The tagline for this announcement is “Cinema is coming home”. This makes loads of sense, as Sony has always developed their TVs with the director in mind. Remember, Sony owns a movie studio, so Sony wants its movies and TV shows to look the best on its TVs and the way the director intended.
- Editor’s Note: Sony paid for flights and hotels to Los Angeles for this media event. Where Sony took us on a tour of the Sony Pictures Lot in Culver City and also a number of demos for these new TVs and soundbars.
Sony’s Bravia 9 is their brightest 4K TV Ever
The Bravia 9 is the flagship TV for Sony’s 2024 lineup, and the company claims that it is their brightest 4K TV ever, however Sony does not talk about the actual brightness. Just claiming that it is about 50% brighter and has a lower flare, too. It also has 325% more dimming zones when compared to the X95L.
One of the big things that Sony was stressing to us on our tour in Culver City is that not only is this TV brighter, but it is also using much less power. Sony claims about 20% power consumption, and what we saw in the demos back that up. That means an 85-inch Bravia 9 is not going to completely destroy your power bill.
Bravia 9 (as well as the Bravia 7 and 8) have IMAX Enhanced, Dolby Vision, Dolby Atmos, DTS:X, DTS Digital Surround, HDR10, and HLG included. The Bravia 9 will be available in 65-, 75-, and 85-inch models. The 65-inch will cost $3,299, while the 75-inch will cost $3,999, and the 85-inch will cost $5,499.
A stunning OLED TV makes up the Bravia 8
While Sony is going all-in on Mini-LED for the most part, it is not skipping out on OLED just yet. The Bravia 8 is their only OLED model this year, which is now 31% thinner and has 29% slimmer bezels. Thanks to this being an OLED TV, the blacks are actually black. This is not a QD-OLED TV, which explains why the prices are lower and also why the A95L remains in the lineup.
The Sony Bravia 8 will come in three sizes—a 55-inch for $1,999, a 65-inch for $2,799, and a 77-inch for $3,899.
Bravia 7 provides a perfectly balanced TV experience
The Bravia 7 joins the Bravia 8 in Sony’s “premium” segment. Sony claims that its Backlight Master Drive is the same as its flagship model, so you’re still going to get a really incredible viewing experience on this TV. Sony is comparing this one to their X90L in saying that it has 790% more dimming zones, and it also consumes around 15% less power. Similar to the Bravia 9, I did get to demo this in Culver City, and the demos backed that up. However, we’ll need to wait to get one in hand to see if it’s really as power-efficient as Sony says.
Bravia 7 is a Mini LED TV, so the prices are similar to those of the Bravia 8, but it is available in four sizes. There is a 55-inch for $1,899, a 65-inch for $2,299, a 75-inch for $2,799 and a 85-inch for $3,499.
Sony’s Bravia 3 is an affordable yet impressive TV
Just because you don’t want to spend a ton on a TV doesn’t mean it has to be a bad TV. That’s exactly what Sony is showing everyone with the Bravia 3. When compared to the X77L, the Bravia 3 does consume around 8% less power. That’s definitely good to see.
The Bravia 3 runs on the 4K HDR X1 processor versus the other models using the XR Processor. It still supports Dolby Vision, Dolby Atmos, DTS:X, DTS Digital Surround, HDR10, and HLG. The only premium format it is really missing is IMAX Enhanced. The Bravia 3 is an LED TV, so while it’s going to look pretty good, it won’t be bright like the Mini LED models and won’t have the deep blacks like the OLED.
Bravia 3 will be available in six sizes. The 43-inch will start at $599, the 50-inch at $699, the 55-inch at $849, the 65-inch at $999, the 75-inch at $1,299, and the 85-inch at $1,799.
