The iPhone 16 series launch is getting closer, which is making users of current or previous generations think about upgrading. However, it seems that not everyone is too convinced to do so, at least with this generation. A recent survey on why people aren’t upgrading to an iPhone 16 yielded some interesting results.
Even if there are people who are hesitant about buying an iPhone 16, the lineup will be a sales success, as it has been for years. But it is interesting to know the reasons why many prefer to keep their current phone. SellCell, a phone price comparison platform, conducted a survey aimed at iPhone users who are not going to switch to future new models. 766 people participated in the survey to express their views.
These are the reasons why some iPhone owners won’t opt for the next-generation
According to the results of the survey, 34.2% of respondents will not upgrade to the iPhone 16 lineup because they cannot afford it. Apparently, the price increase in recent years on iPhone models has left some fans out.
On the other hand, 34.1% of respondents say they’d rather stick with their current model. This reason makes sense with the latest leaks in mind. All signs point to the iPhone 16 lineup following a conservative line of improvements. The main selling point would be a little more raw power and Apple Intelligence, but iPhone 15 Pro owners will also receive the advanced AI features.
Even if you don’t have an iPhone 15 Pro, you might not be interested in Apple Intelligence either. That would leave you with even fewer reasons to bet on Apple’s next flagship phones. As a third main reason, 12.8% of respondents said they won’t upgrade to one of the new iPhones because they’re still under contract. Getting tied to a multi-year contract is one of the most common ways to access Apple’s phones.
Fourth, 5.5% of respondents said the improvements in the latest iPhone generations have been minimal. As for those who are waiting for the iPhone 17 series to switch, 3.3% of respondents are in that situation.
Apple maintains high sales expectations
Even with the few hardware improvements, Apple has optimistic sales expectations. Previous reports mentioned a production of 90 million iPhone 16 series units by 2024 alone. It seems that the company is relying on Apple Intelligence as a key selling point. However, the Cupertino giant could charge up to $20 per month to make its investment in AI profitable.