Squid Game: New immersive experience arriving in London

Fans of the award-winning survival drama Squid Game will be able to plunge themselves into an immersive new experience this year.

The South Korean show, one of Netflix’s most successful releases in recent years, has been reimagined as Squid Game: The Experience at Immerse LDN at the Excel London Waterfront on Royal Victoria Dock.

Customers will be divided into teams and asked to compete for 60 minutes as they take on five challenges inspired by tasks that feature in the series, including Red Light, Green Light; the Glass Bridge; and the Marbles Game.

Each of these challenges will be overseen by the terrifying Young-hee doll, as in the show.

Tickets will be released on April 25, and will be available for both adults and under 16s, with the Netflix show’s bloodiest moments being left to the screen. No pricing information has been released at the time of publication.

After playing, guests will be able to gather in the Korean-inspired night market for photo opportunities and to buy food and drink, and various branded merchandise.

The experience comes as part of a collaboration with the Luna Entertainment Group, which creates live, theatrical experiences. It has already proven a hit with successful runs in New York, Sydney, Seoul and Madrid.

Squid Game originally aired in 2021 and became a global smash, becoming not only Netflix’s most watched show, but also winning six Primetime Emmy Awards and one Golden Globe. It tells the story of a secret contest where 456 players play a series of deadly children's games for the chance to win a huge cash prize, and is considered a comment on the wealth disparity which marks South Korean society.

Squid Game fans can sign up to the waitlist from today for exclusive pre-sale access ahead of tickets going on general on-sale on April 25. Squid Game: The Experience will open in the spring. For more information, visit squidgameexperienceuk.com