Bedford wins 118 118 fight
Hit: the 118 118 boys caricature David Bedford
13 April 2012
Former athlete David Bedford today won his fight with operators of the 118 118 directory enquiries service over the use of Seventies-style runners in its adverts.
Ofcom, the telecommunications regulator, upheld an earlier ruling that the adverts caricature Mr Bedford "by way of a comically, exaggerated representation of him".
Mr Bedford, a former 10,000 metres world record holder, immediately announced he would launch court action against The Number, operators of 118 118, to recover damages.