The must-Chav accessories
13 April 2012
They are young, working class, have a limited education and a taste for loud clothes - but they are being hailed as the saviours of the fashion industry.
They are the Chavs. The term, which comes from Chatham in Kent, is often used in a derogatory way.
However, fashion experts say their passion for Burberry baseball caps and Louis Vuitton graffiti handbags has saved many leading labels from the doldrums since September 11.
'The companies won't admit it but these people are the ones making money for them,' said analyst Melanie Rickey.