There are so many young girls in this business who are always crying â they need a childhood: Malaika Firth on modelling


Even the model being lauded as âthe next Naomi Campbellâ fell victim to the Mean Girls at school. Malaika Firth, who has posed for Prada, Burberry and Vogue, and walked almost every show of note in New York, London, Paris and Milan, says she was bullied about her âchicken legsâ. She became so insecure about her skinny pins that she wore legwarmers every day.
âIf I didnât have the legwarmers, I wouldnât want to go to school â my Mum would have to force me,â the 19-year-old recalls. âThe girls would call me âanorexicâ too. It was horrible.â
Sheâs certainly shown the bullies now. âYeah, I wanted to model to prove them wrong because I realised I was beautiful. You canât judge a person by their legs.â
I meet Firth at the offices of her agency, Premier Model Management. Sheâs wearing the uniform of the off-duty model: black leather jacket (All Saints), skinny trousers, a long tee and ankle boots, with a beaded bracelet that spells âLOVEâ. She looks even more doll-like than in photos, and speaks softly and slowly, taking care over her words.
Although Vogue has dubbed Firth the âmodel least likely to be spotted rolling out of a club at 3amâ, she was up the previous night partying â and didnât get home âtil 4am. In news that will further rile those bullies, it doesnât remotely show. Nor does her less than perfect diet â Firth confesses to a weakness for McDonaldâs Big Macs and Nandoâs: âIâm naturally slim. I can eat what I want and I donât gain weight. But Iâm trying to eat more healthily now as I tend to get spots here and there.â
Kenyan-born, Barking-bred Firth has enjoyed a rapid rise up fashionâs ranks. When she was growing up she would watch Tyra Banks on Americaâs Next Top Model, and told her mother sheâd be on the series one day (Firth does a perfect âsmizeâ â Banksâs signature âsmile with your eyesâ expression).

But it was another reality show that was the catalyst for her career: The Model Agency, a Channel 4 docu-drama about Premier. After watching it, Firth â then a shy 17-year-old â turned up at the agency. She was seen twice and then swiftly signed. Premierâs founder, Carole White, has said she was drawn to Firthâs âalmond eyes, caramel-kissed skin tone and unruly locksâ.
Back then, Firth knew little about fashion. She had practised posing in the bathroom mirror and had to learn how to walk in high heels: âMy mum never wore heels so I bought really high stilettos. I was so scared at first â I thought there was no way Iâd do runway, that Iâd have to stick to commercials.â
Yet she was soon cast in the catwalk show for Beyoncéâs label, House of Dereon. Firth, who adores the singer, admits she was too nervous to meet her. âI was so overwhelmed that I just quickly went home afterwards.â
Since then, sheâs donned her wings on the Victoriaâs Secret catwalk (her name means âAngelâ in Swahili so âit was fateâ), was hailed as the first black model cast in a Prada campaign for two decades (although sheâs actually mixed race) and has been photographed by Mario Testino for Burberry. So what does she make of the ânew Naomiâ tag? âItâs a compliment â [Campbellâs] a very strong person. Sheâs managed to stay in the industry so long, and is still doing well.â
Firth has now fallen in love with the catwalk because âyou can turn into a different characterâ. At Paris Fashion Week she starred in Nicolas Ghesquièreâs debut show for Louis Vuitton â âThere was such an air of excitement and afterwards, everyone was making so much noiseâ â and Karl Lagerfeldâs take on supermarket sweep for Chanel: âSome of the models took sweet packets but I wasnât naughty enough.â
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The fashion industry has often been accused of racism, with models such as Jourdan Dunn campaigning for greater ethnic diversity. But Firth, whose father is half British, a quarter Seychellois and a quarter Ugandan, while her mother is half-Swiss and half-Kenyan, says she hasnât been held back in any way. âDesigners are using me â I havenât faced any discrimination. Obviously if I did come across that Iâd speak out.â
She does, however, believe that models under the age of 17 should be banned from the catwalk. âYouâre treated like an adult in this industry, and we need girls to be allowed to develop their character â so when you start you can stand up for yourself. There are so many young girls who are always crying. They need a childhood.â

At times, Firth herself seems too gentle for fashion, but sheâs clearly growing in confidence, and you sense the shyness may mask a steely core. Sheâs certainly bolder with other models now. âAt the beginning, Iâd see Jourdan Dunn or Joan Smalls doing their hair and make-up and I couldnât even talk to them. Now I realise theyâre just human beings.â
Although they seem opposites personality-wise, Firthâs a Cara Delevingne fan too: âSheâs a bold spirit and has this energy and charisma that people want to see more of.â
Her own fanbase is growing: âIâll come back from some of my shows, and these girls â 13 or 14 â scream my name. They ask for a picture and theyâre shaking. Because of social media they feel they know me. I think thatâs really cool. But there are some men out there too [on social media] â one or two perverts. Like really old guys â 50-year-olds.â Do they ever overstep the line? âYes, some of them do, but you just have to ignore it and block. I donât try to take that bit seriously â I just delete and move on.â
Firthâs family moved here from Kenya when she was seven. She still lives with her (very proud) parents â her father is an engineer at the Four Seasons hotel and her mother used to be a personal assistant but now runs Firthâs career. âShe comes to every show. Sheâll wait for me and I go to her if I ever feel down or nervous. Sheâll speak to me and pray for me and the other girls. The other models love her.â
Firth is a Baptist, and that informs her career: âI definitely wouldnât do nudity. I believe that is something only for my husband â if I get married â to see. I would wear something sheer, but never nothing.â She is also single. She recently listed on Twitter what she wanted in a man: âConfidence but not too cocky,â â[Heâs] gotta believe in God,â and he needs to ârespect his Mammaâ. She giggles when I bring this up: âThose men are hard to find! Iâve never had a boyfriend so I need not to be too strict with myself â strict, but not too strict.â
After modelling, Firth says her dream is to act: âModelling could take me anywhere. If it takes me to acting, Iâll be more than happy.â But she has another ambition too: a Nandoâs black card (the chicken chain doles them out to famous fans so they get free wings). âI love the wings,â she giggles. âIâd be in Nandoâs every single day then.â
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