How to write with impact in sixty minutes: A copywriting masterclass
Good writing isn't just about crafting perfect sentences – it’s about making your message resonate, capturing attention, and inspiring action. But in a world flooded with content, it’s easy for your voice to get lost in the noise. In this one-hour masterclass, you'll discover how to use AI to cut through the clutter, write more effectively, and stay true to your unique voice.
AI isn't just a shortcut; it's a powerful tool that, when used wisely, can elevate your writing process. Andy will guide you on how to use the latest AI tools to craft compelling content quickly, from brainstorming ideas to perfecting your copy. Whether you’re writing for work, building your own brand, or refining your personal style, this session will show you how AI can amplify your creativity – not replace it.
What will you learn?
- Practical strategies for integrating AI seamlessly into your writing process
- How to use AI to quickly structure ideas and craft compelling narratives
- Techniques for writing persuasive and emotionally engaging copy using AI
- Common pitfalls of AI-generated content and how to expertly avoid them
- Ethical considerations and best practices for responsible AI usage
Who is this for?
This session is for anyone who wants to write more effectively and efficiently, whether for work or personal projects. Whether you’re writing reports, crafting pitches, or building your personal brand, learning how to leverage AI will help you work smarter and write more persuasively. No prior AI knowledge is required—just an eagerness to experiment and improve.
Why should you attend?
AI isn't here to take your job – it's here to make your role more impactful. This masterclass focuses on harnessing AI tools to amplify your existing skills, maintain full control of content quality, and ensure your writing remains uniquely human. You'll also learn best practices for secure, compliant, and responsible AI usage. With practical examples and straightforward advice, we'll show you exactly how AI can fit into your existing workflows to drive creativity and productivity, all while putting you and your team’s skills front and centre.
About Andy Pemberton
Andy Pemberton is an award-winning journalist, editor, and content strategist with over 20 years of international experience. Formerly the editor of Q Magazine and Blender, he has worked with publications like The New York Times, GQ, and Esquire. Andy now works as the director at Furthr, where he helps professionals harness the power of AI, social media, and content creation to craft impactful communication.
Masterclass Details
Date: Thursday 15th May
Time: 12.30pm-1.30pm BST
Location: Online – join from anywhere
Pricing Options
Live class + recording
- Earlybird price: £35 (limited availability)
- Standard price: £45
- Includes access to the catch-up recording for four weeks.
Recordings-only ticket
- £30 – Can't attend live? Get the full session recording for four weeks.
Bundle Offer: Book Andy’s two masterclasses for less
This class and How to land your dream job
- Earlybird price: £50 (limited availability)
- Standard price: £60
- Recordings-only bundle: £45 – Get access to both session recordings for four weeks.
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How to write with impact in sixty minutes
Join award-winning journalist and content expert Andy Pemberton to learn the secrets of crafting copy that shines, using AI tools to enhance creativity and efficiency.
Masterclasses for business
Our masterclasses are also available for businesses and can be tailored to suit the training needs of your team or organisation. Please contact us at [email protected] for more information.
About Masterclasses from the Standard
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar 24 hours and a reminder 2 hours before the start time. Please email [email protected] if you do not receive the access link.
Masterclasses are delivered in conjunction with our commercial partner MDMB Creative and will appear as such on your statement when you purchase a ticket.
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