
National Highways figures obtained by the PA news agency show 872 incidents involving âoncoming vehicles" were reported on Englandâs motorways in the year to June 19.
That is up from 770 during the previous 12 months, and represents an average of more than 16 every week.
Motoring groups called for technological interventions to be considered.
The data, released in response to a Freedom of Information request, relates to unconfirmed reports of wrong-way driving received by National Highwaysâ regional operations centres.
One of the most serious incidents in recent years left three men dead when a stolen van was driven in the wrong direction by a 15-year-old boy and crashed into a taxi on the M606 near Bradford, West Yorkshire in June 2022.
Gloucestershire Constabulary recently released footage of a four-vehicle crash caused by a drunk woman driving the wrong way on the M5 near Tewkesbury for more than two miles in October last year.
Sheena Hague, National Highways director of road safety, said: âSafety is our top priority and our traffic officers are called out to hundreds of thousands of incidents each year, including collisions, breakdowns and debris.
âThankfully the number of reports of oncoming vehicles is low, however we treat them seriously by setting signals to warn and inform drivers for every report of a vehicle driving the wrong way on our motorways.
âWe design our motorways to be as intuitive as possible to reduce the likelihood of anyone driving the wrong way."
Drivers who see a vehicle travelling in the wrong direction are urged to contact 999 if it is safe to do so or use a motorway SOS phone to alert the authorities.
Speed limits are usually cut to 20mph on motorway stretches where a vehicle being driven towards other traffic is reported.
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Edmund King, president of the AA, said: âThe increase in the number of vehicles being driven in the wrong direction on motorways is frightening and can be fatal.
âVarious incidents seem to be clearly down to drunk drivers for which there is absolutely no excuse. These drunk drivers should not be on the roads.
âGenerally the slip road layout and signage is designed to ensure joining the motorway in the right direction is intuitive.
âHowever, sometimes drivers follow sat nav directions without thinking, for example, to âtake the third exitâ, without actually checking the signage, and therefore they can make mistakes.â
Steve Gooding, director of the RAC Foundation, said: âTo most drivers itâs the stuff of nightmares to think that anyone could drive the wrong way down a motorway.
âYet despite highway engineersâ best efforts to make it hard to mistake the off-ramp for a slip road, these numbers show thereâs a lot more work to be done.
âCould more be done with technology â perhaps slip-road sensors that trigger roadside warnings?â