Best logo design tools: How to reflect brand values and appeal to your target audience

Best for: overall

This platform’s ease of use sets it apart from other logo makers, offering a simple, step-by-step process that lets you enter your brand name, choose your industry, and generate a variety of logo designs tailored to your needs.

Adobe Express stands out by providing access to a wide range of high-quality icons, fonts and customisable templates, allowing users to experiment with styles, colours and images. Additionally, its drag-and-drop functionality makes the design process intuitive, even for beginners. The free-to-use nature of the tool is another major plus, offering access to a vast library of assets without the need for a credit card.

Best for: print-ready logos

Benefit from a flexible and affordable solution for creating a logo that works across all platforms, whether you choose to design it yourself or collaborate with a professional. What sets this one apart is its ability to cater to varying budgets and needs.

For those without design skills, the free logo maker provides an intuitive way to create a basic logo, perfect for immediate use across digital and print materials. On the other hand, for businesses looking for something more unique, the option to work with a freelance designer or enter a design contest offers personalised results.

Best for: affordable freelancers

Fiverr is a versatile platform offering various services to meet your logo design needs, whether you're after a minimalist logo, a vintage look, or a hand-drawn design. It allows you to explore different styles like cartoon, 3D, geometric and more, with options to work with both standard and pro designers.

You can browse over 180,000 results for logo design, ensuring you find a designer who aligns with your brand's personality. Whether you need a custom design, a brand identity kit, or a quick turnaround, the platform caters to every requirement, from affordable £5 options to premium offerings starting at £100.

Fiverr also offers features like video consultations with designers and the ability to request unlimited revisions.

Best for: hiring top designers

Upwork stands out as the best choice for logo design because it combines a clear scope of services with transparent pricing. There are no hidden surprises, making it easy for clients to understand exactly what they're purchasing.

The platform allows users to buy services from seasoned professionals who offer pre-priced, ready-to-go logo designs, streamlining the process. Additionally, the extensive project catalogue is filled with highly rated designs, ensuring quality and variety.

Best for: crowdsourced designs

Design Crowd is a global design marketplace offering custom designs for businesses at various price points. With over 1.26 million freelance designers and more than 500,000 completed projects, the platform provides a wide range of design services, including logos, business cards, websites, flyers, T-shirts and more.

Projects are completed quickly, with initial design ideas often arriving within hours. You can browse categories like logo design, business card design, and web design, and gain inspiration from the work of designers worldwide.

Best for: finding local designers

You can find skilled professionals at Bark who are ready to provide free quotes, making the process simple and hassle-free. Whether it's your first time looking for a designer or you're looking to refine your search, Bark helps by sending you a list of top designers based on your needs. You can compare their profiles, read reviews, and get more information before making your final decision. Plus, it's completely free to start.

Once you tell the team what you're looking for, you'll receive quotes from qualified logo designers in your area. From there, you can select the best fit for your project, so you get a logo that accurately represents your business.

Best for: AI-generated logos

With thousands of premium logo designs crafted by global designers, it’s simple to get started. You just enter your business name at Brand Crowd and the tool generates a wide range of logo designs tailored to your brand. If you're looking for something more specific, you can enter keywords to refine your options.

Once you find a design you love, customisation is effortless, you can change the colours, fonts and layout or adjust elements to suit your brand’s unique identity. When you’re happy with the design, you can download it instantly, with high-resolution files for your website, vector files for print, and multiple variations. What’s more, you get access to business card and social media templates, unlimited customisation options, 24/7 support, and a worldwide, irrevocable license for commercial use.

Best for: creative customisation

Kittl’s logo maker allows you to create a professional logo quickly and effortlessly, whether you're a café owner or a seasoned designer seeking inspiration. The platform offers a vast selection of customisable logo templates, catering to a wide range of styles, from minimalist designs to bold, eye-catching logos or timeless vintage aesthetics.

With the easy drag-and-drop functionality, you can quickly personalise your logo, experiment with colours and fonts and add your unique touch. Kittl’s AI-powered generator further enhances the process, enabling you to create distinctive icons or clipart tailored to your brand.

Best for: logo bundles

Namecheap’s intuitive design tool allows you to select from a wide range of fonts, icons and colours to build the perfect logo. Thanks to the power of artificial intelligence, you’ll be presented with thousands of design options tailored to your preferences, ensuring a custom logo that stands out. You can create unlimited logos, all in high resolution and ready to be used across all platforms, including websites, social media, and business cards.

Namecheap’s Logo Maker is fully customisable and accessible across all devices, making it easy to design on the go. Plus, you can download your logos in PNG and SVG formats without any cost, no strings attached. It’s an ideal choice for anyone looking for a professional logo quickly and effortlessly.

With Namecheap, there’s no need to hire a designer or spend countless hours fine-tuning your logo. The process is simple: choose your design, let the AI work its magic, and download your free logo. Plus, Namecheap’s Logo Maker is versatile and compatible with platforms like WordPress, Google and more.

Best for: SMEs

Shopify’s logo maker is a simple, fast tool that allows you to create a professional logo for your business in just a few clicks. Whether you're launching a start-up or rebranding an existing business, this tool provides an easy way to design a logo tailored to your brand's identity.

Start by entering your business name and Shopify’s logo generator will suggest several design options based on your industry and preferences. You can then customise these logos by adjusting the fonts, colours and icons to make it yours.

Best for: merchandise

This logo maker is incredibly easy to use, even if you're not a designer and it’s cost-effective for businesses. After choosing your logo design from hundreds of options, you can make further customisations with premium fonts, icons and layouts to achieve the perfect result.

With the optional Logo Pro subscription, you gain access to Stitch, an all-in-one design tool, which offers premium templates to launch your business in minutes. Whether you're just starting or looking to revamp your branding, Logo.com provides everything you need, including high-resolution logo files, a brand kit and marketing assets, so you can confidently launch your business in no time.