What is Black Friday about? Latest deals and everything you need to know about the shopping extravaganza

Black Friday is officially here!

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Shoppers on Oxford Street in London for Black Friday
REUTERS
Tom Herbert29 November 2019
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Millions of shoppers are hitting the streets and big retail sites today, as Black Friday fever sweeps across the UK.

High street shops and online retailers are slashing prices on all sorts of good for the discount day.

Historically an American tradition falling on the day after Thanksgiving, Black Friday has proved a huge hit on these shores since its introduction a few years ago.

As UK consumers are set to spend thousands in the run-up to Christmas and the season's most in-demand products will sell out fast, we give you the lowdown on the event - and reveal the best deals going on everything from tech and homeware, to beauty and fashion.

Black Friday deals for 2019

Emma mattress deal - 40 per cent off EVERYTHING

If you need a new mattress/pillow/bedding or mattress protector, THIS is the sale to opt in to.

This is BIGGEST Black Friday mattress sale so far (it would be hard to beat). Just use code BLACK40 at checkout.

Aside from the brand's award-winning be-in-a-box, you can also save 40 per cent on new pillows, mattress protectors and bedding.

Shop the Emma 40 per cent off sale now

Amazon Early Black Friday Deals

The Black Friday Giant is back and promising to be bigger (and more affordable) than ever before.

aAPhilips 50-Inch 4K Ultra HD Android Smart TV was £1000 now £459

It's no secret Amazon is one of the best places for Black Friday deals and this year will be no exception starting a wide array of excellent offers:

Impressive tech like the LG 43UM7500PLA 43-Inch UHD 4K HDR Smart LED TV with Freeview Play has been reduced from £599 to £357.

You can also save right now on these Bose SoundSport In-Ear Earphones, which have been reduced from £89.95 to £44.95.

Amazon's November 27 deals

  • 23andMe Health + Ancestry Service - was: £149, now: £74
  • Acer Chromebook – was: £249.99, now: £169.99
  • OMRON VIVA Bluetooth Smart Scale and Body Composition Monitor – was: £129, now: £111.06
  • Tarquin's Handcrafted Cornish Dry Gin - was £32.50, now: £22
  • - was: £72, now £27.99
  • Snuggledown Hungarian Goose down, 13.5 Tog Winter Warm, Super King – was: £530, now £104.99
  • Hot Wheels 900 CMP80 Ultimate Connectable Play Set – was: £99.99, now: £74.99
  • Invicta 9204 Pro Diver Unisex Wrist Watch Stainless Steel Quartz Blue Dial - was £129, now £40.11

Here are five more limited time deals on Amazon or you can shop all the Deal of the Day offers

  • Up to 40% off LEGO building sets
  • Ring Video Doorbell plus Echo Dot Charcoal (at no additional cost)now £111, was £139
  • Up to 30% off Jack Daniels, Southern Comfort and more
  • 51 percent off Philips Lumea Prestige IPL Cordless Hair Removal Device for Body, Face, Bikini and Underams
  • 31 per cent off Bosch EasyCut 12 Cordless Nano Blade Saw with 12 V Lithium-Ion Battery​

Currys Deals

Laptops, TVs, and Speakers Oh My! Currys has launched an early "Why Wait" sale today (13/11) ahead of Black Friday. If you find it cheaper on Black Friday (29/11) they will refund the difference.

Shop Currys PC World Black Friday sale now.

Currys is always an excellent destination for Black Friday deals. You can expect large discounts on household appliances and a decent 10-20 per cent discount on bigger home appearances like range cookers and fridge/freezers.

You can shop Currys FLASH DEALS now.

Currys Deals on now:

  • HP Pavilion 14" i3/i5/i7 Laptop – was: £529.00, now: From £349.00
  • LENOVO IdeaPad 15.6” i3 Laptop – was: £399.00, now: From £299.00
  • LG American Style Fridge Freezer – was: £1,299.00, now: £849
  • KitchenAid Artisan Stand Mixer – was: £499.00, now: £279
  • Huawei P30 Lite 128 GB – was: £279.99, now: £229.99
  • Motorola G7 Plus 64GB – was: £269.99, now: £199.99
  • LG 55” Smart Ultra HD TV with Google Assistant – was: £1,299.00, now: £1,099.00
  • LG Wireless Soundbar with Dolby Atmos – was: £599.00, now: £299.00
  • Dyson V8 Cord-free Vacuum Cleaner – was: £399.00, now: £299.00
  • Nintendo Switch (with free Pokémon Sword or Shield game) – was: £323.99, now: £309

Other deals include:

  • Fitfit Versa 2 with Amazon Alexa - save  more than 10 per cent 
  • Save on a wide range of 4k Ultra HD Smart TVs
  • Best TV DEAL - SAVE £2,000 off LG Signature OLED65W9PLA 65" Smart 4K Ultra HD HDR OLED TV with Google Assistant​
  • Currys Christmas Gifts - save on everything from new coffee machines, smart watches and the new tech.
  • Home broadband, home phone and TV deals

AO Deals

The online electrical retailer has savings of up to 50 percent across TVs, appliances, kitchen gadgets and more.

  • KitchenAid Artisan Stand Mixer – was: £449, now: £279
  • Shark Bagless Upright Vacuum Cleaner – was: £269, now: £179
  • De’Longhi Autentica Bean to Cup Coffee Machine – was: £789, now: £449
  • Samsung Integrated Standard Dishwasher – was: £499, now: £389
  • LG 55” Smart 4K Ultra HD TV – was: £549, now: £449
  • Bosch 9kg Washing Machine – was: £499, now: £369
  • Bosch Frost Free Fridge Freezer – was: £599, now: £499
  • Ninja Soup Maker and Blender – was: £149, now: £98
  • Panasonic Croustina Bread Maker – was: £199, now: £99

Argos Deals

Got kids to shop for or love gaming? A whole host of good offers from Argos are on now.

If last year is any indication expect discounts on gaming consoles, VR headsets and some of this years hottest toys.

You can view Argos' dedicated Black Friday page

Top Toys - Argos Toy Deals on now

  • Argos Toy Deal Save 20 per cent on toys when you spend £20 or more on toys. with code: TOYS20
  • Argos Barbie Sale - Save up to 50 per cent off selected Barbie products
  • Save up to 50 per cent off Hot Wheels 
  • Save up to 25 per cent on Sylvanian sets and accessories

Top Tech - Argos tech deals on now

  • Shop all the top tech deals
  • Fitbit Family Bundle with Inspire HR/Ace 2 Activity Tracker - save nearly 30% per cent now

Home Furniture Deals

  • Save 25 per cent on furniture with code: SILENT25

Evans Cycles Black Friday Deals

Starting today you can save on everything from new hybrid bikes starting from just £160 with an additional 30 per cent off road bikes. Save 40 per cent on Castelli jerseys just in time for winter rides and you can take another 30 per cent off Osprey cycle bags and backpacks. There is LOADS more on offer, if you cycle or plan on a cycle related gift for Christmas this is the sale to shop now.

Shop the Evans Cycle Black Friday Sale Now

If not entirely sure what Black Friday is and where can you get the best deals, here's a handy guide for everything you need to know.

What is Black Friday?

Black Friday is just around the corner
PA

Black Friday is an annual shopping bonanza held the day after Thanksgiving which was first started in America.

It's a time when retailers unveil huge reductions on products for the Christmas period, and is generally regarded as the beginning of the festive shopping season in the US.

Originally a one-day event, thanks to its huge success many retailers now offer sales and deals in the week leading up to it.

A number of shoppers grab their bargains online so websites often receive huge levels of traffic on the day, while huge queues often form outside popular stores on the high street as well.

When is Black Friday 2019?

Black Friday is TODAY (Friday November 29) and many retailers – from fashion to homeware – are announcing deals in the build-up to it.

Major tech retailers, such as Argos and Currys, often launch deals on top brands, while others retailer such as Amazon hold huge sales too.

The following Monday - December 2 - is known as Cyber Monday, when online stores hold sales. But since the two days have been so popular, the whole weekend now tends to be marketed as Black Friday weekend,

Shoppers on Oxford Street in London for Black Friday
REUTERS

Where to shop the best Black Friday deals

For many shoppers Amazon is the first port of call, and for good reason: in the past, it has featured discounts of up to 87 per cent.

Other retailers such as John Lewis and Argos also offer some great discounts, along with Very and Currys.

Check back for new deals each day in the run up to Black Friday 2019.