LG as a whole has been enjoying newfound success over the past year and it looks like that success is set to continue through 2015. That is if the buying public find the G Flex 2 as appealing as we do. Last November, we reported that LG had more than doubled their smartphone share in North America alone, when compared to 2013 figures. It looks like the G3 helped take LG from a fairly dismal 7.4% share of the market in 2013 to a more respectable 16.3% in 2014. Of course, this still puts LG behind Samsung at 25% or so, but it sure looks like LG is the one to watch throughout 2015.
Now, Reuters is reporting that LG Electronics has enjoyed a 4.7% rise in their share price over the past few days and as of writing, Google tells me the share price is still up 2.2%. It seems this sort of slight rise is a result of a number of things, not least including CES 2015 and the announcement of innovative new tech like the Twin Wash and of course, the G Flex 2. It’s important to note that while the point rise of LG Electronics doesn’t much, it did outperform the rest of the market by 1.1%.
Kiwoom Securities, an analyst firm, has told its clients to expect ‘steady growth’ from LG throughout 2015 ‘on the back of improvements for the smartphone business’. With Samsung’s sales continuing to dip, it’s not all that surprising to us that a company that offers similar features in a different package is starting to rise up through the ranks. People like new, and exciting things and while Apple may have got people talking again with the iPhone 6, we’re still waiting for Samsung to do that with their new Galaxy S smartphone. The question for 2015 remains whether or not Samsung can stay king of the hill of Android, and no matter what happens it’s going to be interesting to watch, that’s for sure.