Huawei is one of the most influential smartphone manufacturers out of China and the largest telecommunication equipment manufacturer in the world. Over the past few years, the company’s influence in the International market continued to increase, and thanks to its partnership with Google which led to the creation of the Huawei Nexus 6P flagship, the company’s presence in the Western hemisphere is now stronger than ever. Hot on heels of the Huawei P9 and P9 Plus announcement, the company now seems to aim at shipping a whopping 140 million smartphones worldwide by the end of 2016.
According to a fresh report from Digitimes, this year Huawei Technologies is planning to ship a total of 140 million smartphones around the globe, with 44% of these handsets being accounted for by mid-range and high-end terminals. In the U.S. the company will continue to collaborate with local carriers, and will keep pushing mid and high-end smartphones to prospective customers. In emerging markets, Huawei is planning to establish a stronger foothold by opening up several retail centers providing customer support, and overall, Huawei’s vision is to improve consumer experience and the quality of its products. The company is also looking to form new partnerships with vendors from other market niches, and expects its Consumer Business Group (which covers not only the smartphone market but also tablets and networking) to record revenues of US30 billion by the end of 2016, and US$40 billion in 2018.
Huawei recently unveiled the P9 and P9 Plus flagships, and last week the company also unveiled the Huawei P9 Lite equipped with an in-house Kirin 650 chipset. The same Chinese smartphone maker is expected to unveil the Huawei Honor 8 and Honor 5C sometime by the end of the month. Huawei also announced the TalkBand B3 fitness tracker-Bluetooth earpiece in London last week, and after nearly 7 months of market availability, the Huawei Watch smartwatch was introduced in India at the beginning of the week. Needless to say, lately Huawei seems to be getting under the spotlight more often than usual, and hopefully the company’s efforts to increase its market presence will pay off.