While Motorola is not technically one of the largest Android OEMs in terms of sheer numbers, the company is much-loved by its customers for a number of reasons. Of course, one of the most important reasons cited by Motorola customers for choosing the brand is the company’s Android UI that stays true to the stock Android experience, meaning people get minimum bloat and maximum fluidity. However, there’s another pretty big reason why many choose to go with the iconic American brand that’s now owned by Chinese multinational tech company, Lenovo Inc. While most companies’ idea of customization is just a few staid, tried and tested color options, Motorola has taken the lead in this regard, and offers a wide array of choices when it comes to materials, colors and designs, by way of its famed ‘Moto Maker’ personalization service.
With that being one of the major selling points for the brand, the company is now doubling down on its promise of continuing to bring in newer customization options for individualistic users who’d want to stand out from the madding crowd with their uniquely designed smartphones. Towards that end, the company recently invited well-known graffiti artist Futura to design the back covers of 30 Moto X Pure handsets, which were then sold off as limited edition collectors’ items. The idea of offering unique devices to each individual is certainly a laudable one, but seeing as the company never advertised, marketed or announced the scheme publicly, many fans of the artist would have likely lost out on their opportunity to own a coveted piece of artwork from the man himself.
What Motorola has done now, however, is release a video that’s almost two and a half minutes long, where Futura talks about his career, his art, his inspirations and of course, about Motorola. During his interview, Futura sounded pleased with the idea that at least one smartphone maker is allowing its customers to express themselves the way they want to. What’s more, we also get an up, close and personal look at exactly how the artist creates the patterns on the devices, which is certainly something worth a second take.