Kantar WorldPanel is a British multinational company that provides data and insights regarding consumer behavior. The company recently published its first-ever report on the smart wearables market in the U.S. and Europe, and has now released a report that seems to re-emphasize something that has already been reported over the past few weeks. According to Kantar, Samsung’s latest flagship smartphones, the Galaxy S7 and the Galaxy S7 Edge, are two of the best-selling handsets in the U.S. having together cornered 5.8% of the overall market share in the first quarter of the current year. It’s worth remembering though that the devices were only available for purchase during the last few weeks of Q1, so the second quarter will probably be a better indicator of the demand for the two smartphones in question.
Meanwhile, the 5.8% combined market share has apparently already given the handsets the fifth place on the merit list in Q1, 2016. Which is definitely good news for Samsung, seeing as the Galaxy S6 and Galaxy S6 Edge were only the 10th best-selling handsets in the country with just 3.2% share of the market in the three months ending April 2015. Kantar has also laid out a few reasons for the success of the Galaxy S7 line. According to its research, as much as 53.5% of all Galaxy S7 and Galaxy S7 Edge buyers cited the devices’ long battery life as one of the main reasons for choosing the line. 50.9% of buyers also said that the quality of the cameras influenced their buying decision.
A few other issues often relegated to the back-burner have also brought back customers to Samsung. As many as 36.5% of Galaxy S7 buyers reportedly loved the high storage capacity on the phone, whereas 39.8% of all Galaxy S7 and Galaxy S7 Edge users claimed that the presence of the Snapdragon 820 chip was a major reason why they picked up the handset in the first place. However, even as the top-end hardware contributed heavily to the success of the Galaxy S7 duo, high-voltage marketing also had a large part to play. Apparently, a whopping 43.9% buyers acknowledged that getting a good deal on the phone was one of the major reasons for buying it, with 38.8% of all users admitting to have bought it because of a promo of some kind.