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Hasselblad's June 22nd Event Could Debut new Moto Mod

Before Lenovo announced the new Moto Z and Moto Z Force at their event last week in San Francisco, there were a number of leaks about the two devices. One of those leaks was in regards to the Moto Mods, and it was a camera module built by Hasselblad. As we now know, that camera module was not officially announced at Lenovo Tech World. Although we did have a few other Moto Mods announced that were made with other companies. Like Incipio’s offGRID 2200mAh battery pack, and the JBL Moto Mod that adds a speaker to the back of the Moto Z.

Now, Hasselblad has just sent out invites to a June 22nd event, where they may announce this new Moto Mod. The picture on the invite shows what appears to be a Moto Mod camera module, which is leading everyone to think that is what we may see next week. The invite shows the outline of a camera, which could be a typical camera, but it could also be this rumored and leaked Moto Mod. The leak that we saw before Lenovo Tech World of this Hasselblad Moto Mod did feature a dedicated shutter button as well as a full-sized flash. However it did not look as high-quality as what this teaser is showing us.

For those that may be unaware of Hasselblad, they are a company out of Sweden that manufacturers medium-format cameras. They also make photographic equipment and image scanners, although they are a bit less popular in that area. Hasselblad is known best for their classic medium-format cameras that they have producing since World War II, which ended in 1945. Hasselblad could put together a pretty awesome camera for the Moto Z and Moto Z Force, and it’d be something that most photographers would be excited about. Although the price would likely be much higher than the Moto Mod prices we’ve already seen – which range from $50 to $200. Making it a tough sell for Lenovo and Motorola.

The Moto Z and Moto Z Force are due to launch on Verizon this summer, with the Moto Z heading to Motorola’s website and other retailers in September.