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Pete Lau: New OnePlus X Not In Our Plans, Full Focus On OP3

Featured image for Pete Lau: New OnePlus X Not In Our Plans, Full Focus On OP3

OnePlus has introduced their all-new OnePlus 3 flagship yesterday. The device was introduced during the company’s global VR event, and many people have been wondering when will OnePlus release the OnePlus X’s successor. The OnePlus X was the company’s mid-range offering for 2015, and many people actually like this premium-looking smartphone. That being said, OnePlus’ CEO actually shared some info regarding the OnePlus X during the OnePlus 3’s launch event in Shenzhen earlier today, read on.

So, when will the 2nd-gen OnePlus X launch? Well, it won’t, unfortunately. Pete Lau said that the company has no plans to release a new OnePlus X, and that they will focus on just one ‘true flagship line’ from now on. Mr. Lau said that the company is doing this in order to ‘strengthen its foundation’, which he thinks they neglected last year. Now, in addition to this, OnePlus also said that they plan to merge development resources for the global OxygenOS and the China-only HydrogenOS, the company said we’ll get more info later this year. The company’s CEO also confirmed that OnePlus intends to offer more lifestyle products, and invest more in the after-sale services. So, it seems like OnePlus intends to focus solely on the OnePlus 3 as far as smartphones go, and that this will be their only smartphone launch this year, but we can maybe expect more smart gadgets to arrive before the end of 2016.

OnePlus didn’t share any sales figures or anything of the sort during this event, but the company did say that they’re doing really well in Europe, US and India. Europe seems to be OnePlus’ fastest-growing market, and Pete Lau expects it to remain that way. As far as China is concerned, OnePlus intends to stay online-only business, and won’t open retail stores, at all. “This will all make sense in 20 years’ time,” said Pete Lau. That is more or less it, unfortunately for those of you who were looking forward to the OnePlus X 2nd-gen, the company has no plans of announcing such a device, at all. We’ll see what happens by the end of the year, but considering OnePlus 3’s specs, pricing, and the fact people don’t need an invite anymore, chances are the company will be able to sell quite a few of these units, presuming they’ll be able to meet the demand, of course.