Since 1998’s Winter Olympics in Nagano, Japan, Samsung has been an official partner of the Olympic Games, often supplying one thing or another, or helping with financial considerations for the games. This year’s summer Olympics in Rio are no different. Samsung has already created an Olympic edition of the Galaxy S7 Edge, along with an app meant to keep fans of the games in the loop with the latest developments. On Thursday, it was revealed that Samsung even delivered 12,500 of these special limited edition units to Olympic athletes. Today, they announced that they are opening up a Galaxy Studio in the Olympic Park, where fans can interact with athletes, as well as check out the latest and greatest from Samsung, and even buy items if they wish.
The Galaxy Studio is open to fans and athletes alike, and features some of Samsung’s latest and greatest for demonstration. Galaxy fans can rent out a Galaxy S7 to try out the Galaxy ecosystem during the games, or try out a 4D kayaking experience with the aid of the Gear VR, among other options and experiences. The Galaxy Studio, being designed to help spread the Olympic spirit, will also be a place to collect exclusive Olympic-themed pins. Those who fall in love with the hardware they try out in the Galaxy Studio always have the option, of course, to shell out the necessary cash and own their new favorite device.
Along with the Galaxy Studio in Olympic Park, a number of Galaxy Studios will open up in various locations during the games so that no matter where fans and athletes may be, they won’t be far from the nearest one, and the comprehensive Samsung experience can be tried out by more people. When the dust settles, Galaxy Studios are set to be found in the Olympic Village, the Main Press Center, and in various locations around the city of Rio de Janeiro, allowing even those outside of the grounds to experience Samsung’s uniquely high-tech take on the Olympic spirit. This initiative is only a small part of Samsung’s massive involvement in this year’s Olympics in Rio, part of a partnership with the Olympics that is, at the moment, set to last until at least 2020.
