Twitter is shutting down Vine today, meaning users have less than 24 hours to backup their video loops before they disappear forever. The San Francisco-based social media giant will be rebranding Vine into Vine Camera, a camera app that will still allow users to record six-second videos but will only be able to store them locally and upload them to Twitter. Vine users who still haven’t backed up their video loops now, have one last chance to do that. Backups are available directly from the Vine app, its website, and via email. The backup service will be shutting down alongside Vine later today, though all videos it’s currently hosting will be archived and accessible for at least a few more weeks, Twitter previously revealed.
Users who opt to backup their content using the Vine app or website will be able to choose individual clips to download. This method will only save actual videos and ignore all other related information. If you’d like to download all of your vines, likes, shares, comments, and captions at once, you’ll want to do so via email. Users can start this process by opening their Vine profile from the app and selecting the Save Videos option, which will bring up another menu offering to save their content as MP4 files directly or send them a download link via email. Vine users who want to connect with their followers on Twitter can do so by using the Follow On Twitter feature of the service that works with all public profiles.
The San Francisco-based social media company announced its decision to shut down Vine in late October. Twitter explained the move as an effort to reduce its operating costs which it now deems more important than ever after the firm decided to focus on turning a bigger profit at the expense of user growth. Despite being a relatively popular service among millennials, Vine never turned out to be a highly profitable endeavor for Twitter. The company recently announced new layoffs and is currently trying to improve its core revenue stream without diversifying it. It remains to be seen whether this new business model will help Twitter find a potential suitor after its attempts to sell itself fell short last fall.