Huawei is promoting the upcoming launch of its P20 series in an extremely aggressive manner in the United Kingdom, having opted for teasers in the form of graffiti and mobile billboards parked in front of Samsung and Apple stores, The Inquirer reports. Some of the company’s marketing stunts have already been recorded by British nationals and can be seen in the gallery below. The new advertisements are part of the “see mooore” campaign which has already been heavily hinting at the addition of a triple-camera setup to at least one member of the upcoming Android lineup.
The flatbed trucks carrying the company’s P20 ads appeared in major UK cities on Tuesday, telling consumers to “be patient” and “wait,” in addition to teasing some artificial intelligence capabilities of the upcoming devices. The P20 and P20 Pro are widely expected to be powered by the Kirin 970, the same chip from Huawei’s subsidiary HiSilicon which debuted inside the Mate 10 series last October, being the firm’s first SoC with a dedicated neural processing engine allowing for on-device AI computing. In practice, the tech giant leveraged the unique hardware of the chip to improve various aspects of its previous phablet, having introduced features such as smart battery management that becomes more efficient over time as the handset learns the needs of its user and comes to understand them better.
The newly emerged graffiti that promise the next-generation mobile device will deliver “A Renaissance in Photography” have presumably been created in partnership with local authorities given how street art is illegal under multiple active regulations in the UK, including the Criminal Damage Act of 1971 and the Clean Neighbourhoods and Environment Act of 2005. The P20 series will be officially announced next Tuesday at a dedicated launch event in Paris, France. Recent reports suggested Huawei considered unveiling it at Mobile World Congress late last month but ended up pushing the debut back so as to avoid having to compete with Samsung’s Galaxy s9 family for media attention. The Android flagships are expected to be primarily advertised in Europe which is presently enjoying additional attention from Huawei after its international expansion ambitions were put to a stop in the United States. The development is widely assumed to have at least partially prompted the Chinese company’s recent decision to pledge to invest over $4 billion in the UK alone.
