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Samsung's Going All In on AI at CES 2024

CES is about a month away, and Samsung has already started sending out their press invites for their big press conference. It’s at Samsung’s usual time of 2 PM PST on Monday, January 8, 2024. And the first thing I noticed is it’s going to be all about AI.

Samsung is using the tagline “AI for All” for this CES. And given how much AI has really taken over this past year, that doesn’t sound all that surprising.

The press conference will include Jong-Hee Han, the Vice Chairman, CEO, and Head of the Samsung DX (Device eXperience) Division. I would not expect to see any new smartphones at this event. Samsung typically likes to hold its own events for phones. Instead, we should see new monitors, TVs, and other home appliances.

Samsung announced new Odyssey Gaming Monitors, SmartThings Station, and more at CES 2023

CES is usually very consumer electronics focused for Samsung – hence the name of the show. Last year, the company unveiled a slew of new monitors, including the newest Odyssey Neo G9, which was a massive 57-inch 32:9 aspect ratio ultra-wide monitor. It’s by far one of my favorite monitors, and I can’t wait to see what Samsung has up its sleeve for 2024 in that regard.

Samsung also debuted the SmartThings Station, which is basically a way to make everything that is “smart” in your home compatible with Samsung’s SmartThings platform. It was met with quite a lot of fanfare and is still a popular product, even nearly a year later.

Of course, as most companies do at CES, Samsung also focuses on the environment. And talked quite a bit about that. But this year, the theme is going to be artificial intelligence. So could we see Samsung debut its own chatbot this year? We’re all praying that it is much better than Bixby has been.