Step 4 = enter the names of the brands or products to be placed on the map.Let's walk through each step to guide you through the process of creating a perceptual map effectively.
It is used in the positioning of products, product series, and brands, and also used to describe the relative position of enterprises and competitors.In this perceptual map marketing example, the positioning of breakfast cereal brands is presented based on taste and healthiness.The apple iphone and samsung galaxy are positioned at the top of the map to reflect their high prices and premium features, while nokia and.
In the second perceptual map marketing example, the positioning of smartphone brands is presented based on their price and features.This step is optional, but it can demonstrate the value of market research in the next step.
Brand names in bubbles/circles with colors.The team is circling product positioning, yet there's an unmistakable haze.This allows you to pick and choose the map design that best suits your needs.
Create a personalized perceptual positioning map online.Clickup voice of the customer template 3.
Clickup perceptual map template 2.It is a visual expression of consumers' perception and preference for a certain series of products or brands.The more competitors you include, the better—aim for at least 10 competitors.
Creating a perceptual map is a systematic process that involves several key steps to ensure accuracy, relevance, and actionable insights.Try the template for free.
Step 1 = you enter the title of your map by typing over the preset title of fast food market (which is just an example).
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