CES 2016 has finally gotten itself underway this week, and while Samsung’s big press event isn’t until later today on the 5th, they’ve already made a couple of announcements. Big names like Samsung, Sony and LG all have press events later this week, and while they might not all have something mobile to announce, like LG, there’s going to be plenty to talk about this week. Samsung is announcing a new sort of partner platform for the future this week during CES, dubbed ‘Made for Samsung’ and it’ll no doubt seem familiar to a lot of technology lovers, and for good reason.
Samsung has become such a big brand these days that they’re in no shortage of people looking to partner with them. Let us not forget that Samsung is not only flying high where smartphones are concerned, but they’ve been pushing the humble television forward with their Smart TVs as well as their attention to detail with 4K Ultra HD sets. Samsung has partnered with luxury brands like Mont Blanc with their Galaxy Note line of products and even Illy, the illustrious Italian Coffee name. The Made for Samsung initiative is, as Samsung describes it is a “partnership framework with industry-leading brands and innovators, meant to deliver an exclusive line of products for Samsung customers.” As such, if you were hoping for something that would benefit all Android users, well you’d be out of luck.
For Samsung, and the brands that join the partnership network this will extend their reach into parts of the market that they might not be all that well-represented in. For instance, The Weather Channel could presumably ensure more eyeballs from Samsung users if they cut a deal with Samsung, and with such a platform, the playing field becomes a little more level for a lot of brands, all given a fair chance with a larger, more public platform. Regardless, we’re already starting to see some products be released exclusively for Samsung platforms, with the new controller from Mad Catz and we’re sure to see even more people join the fray later this year.