The last few weeks have been full of Google Pixel news. This is of course, the latest smartphone from Google which is available in two slightly different models, the standard Google Pixel and the Pixel XL. Beside more obvious changes from previous Google-associated smartphones (like the name change from Nexus to Pixel), Google seems to have taken a much more thorough and detailed approach to marketing with these latest devices. Not only are these ‘phones by Google’, but Google really does seem to be pushing the boat out when it comes to the marketing and promotional materials.
Today saw the day that the Pixel and the Pixel XL finally left their pre-order status behind and are generally considered to be now on sale, although they do seem to be already selling out in places. To mark the occasion though, it seems Google is continuing with its greater marketing effort as they have now released three new promotional videos to YouTube. However, these are not any old YouTube promotional videos and instead, Google has called on the help of some familiar YouTubers to make the promotional videos.
The three videos each come with their own dedicated YouTuber in tow. Likewise, the three videos are designed to specifically highlight one of the particular features of the two Pixel phones. The first of the three videos is one which stars Todrick Hall and this one looks to highlight the capabilities of the Pixel’s included Google Assistant, with a little help from Google Photos as well. Speaking of photos, the second video stars Alisha Marie on a glamping trip and looks to show off the camera capabilities of the Pixel and the Pixel XL, including the 12-megapixel camera, its ‘double twist to take a selfie’ feature and its ability to record in 4K. Last but not least is the third video which not only stars Connor Franta, but also stars a wealth of puppies. All of which help Franta to highlight Google’s video calling app, Duo. Along with its specific abilities like ‘Knock Knock’ which allows people you are calling to see what’s going on before picking up – like when you are surrounding by a trove of puppies. You can check out all three of the new Pixel promotional videos in full below.