The LG G6 reached 40,000 pre-orders in only four days, according to a report from ZDNet Korea. It is understood that the aforementioned figure refers only to pre-orders that originated from LG’s home country of South Korea where the company is offering up to $390 in pre-order incentives for people who order its upcoming Android flagship in advance. Pre-orders for the LG G6 are available in South Korea until Thursday, March 9, but it remains to be seen whether the Seoul-based tech giant will officially reveal how many people paid for its latest smartphone in advance.
The LG G6 was officially announced during the latest iteration of Mobile World Congress (MWC) that took place in Barcelona, Spain last week. LG’s upcoming Android flagship is fueled by the Qualcomm Snapdragon 821 system-on-chip (SoC) and 4GB of RAM, in addition to boasting 32GB of internal storage. LG is also manufacturing a 64GB model of the LG G6 but that one isn’t likely to hit any market outside of Asia. Furthermore, the device is equipped with a 5.7-inch QHD+ display panel with an unconventional screen ratio of 18:9, i.e. 2:1. The screen of the LG G6 features rounded corners just like the case of the handset. The phone also boasts two 13-megapixel cameras on its back, is fueled by a 3,300mAh battery, and ships with Android 7.0 Nougat running out of the box.
Overall, the LG G6 marks a drastic change in LG’s design philosophy that previously led the company to release the modular LG G5 last year. As the 2016 device failed to appeal to a mainstream audience, the South Korean phone maker decided to go back to the basics with the LG G6 and ship a more conventional device. The massive pre-order benefits LG is offering in South Korea are presumably intended to dissuade consumers from waiting for the upcoming Galaxy S8 and the Galaxy S8 Plus that are expected to hit the market in the second half of April, approximately a month after the LG G6 is released. It remains to be seen whether LG’s latest flagship will prove to be a bigger commercial success than its predecessor but seeing how the company is insisting on releasing it as quickly as possible, more information on the matter will likely follow soon.
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