Motorola will launch its new Android smartphone tomorrow, June 6, according to the Canadian branch of the Lenovo-owned company. Motorola Canada on Wednesday took to Twitter to announce that its next “bold phone” is scheduled to be unveiled in around 24 hours, without clarifying on the matter. Motorola Mobility recently had its entire 2017 handset lineup leaked, as one industry insider shared a photo depicting nine new devices bearing the Moto branding. Since then, the company already unveiled two of those phones, namely the Moto C and Moto C Plus. While the original equipment manufacturer (OEM) is expected to launch the Moto X at some point this year, recent leaks indicate that the firm is now preparing to release another handset. The Moto E, Moto E Plus, Moto Z2, Moto Z2 Force, and the Moto Z2 Play have all been the subjects of much more leaks than another Moto X-series smartphone in recent weeks, indicating that the company is more likely to launch one of those devices in the near future.
The Moto Z2 was certified by Chinese telecommunications regulator TENAA earlier this week, suggesting that the upcoming high-end smartphone may be released in the Far Eastern country in the coming weeks, though Motorola Mobility has yet to confirm that in any official capacity. The phone maker’s parent company Lenovo has also been rather quiet on the subject of handsets in recent times, having only said that it isn’t planning to discontinue its own smartphone brand in favor of Moto devices. The Chinese tech giant has been struggling to turn a profit on handsets ever since it purchased Motorola from Google in 2014, though the company claims that it’s now on track to return to the black in the near future.
The aforementioned leak of Motorola’s 2017 lineup indicates that the OEM is now looking to adopt a product strategy that’s similar to that of Samsung, i.e. shipping a wide variety of devices in an effort to compete in all price segments. While more affordable handsets have lower profit margins than flagship models, Samsung, Motorola, and many other phone makers have traditionally been willing to accept smaller earnings as long as consumers are still buying their devices at the expense of their competitors.